Action Plans and PR Materials

For this project, I provided a full action plan for The Factory Times - SUNY Poly’s student run magazine - that proposes a meet and greet event with the organization leaders for the community. Deliverables
in this plan include a press release, media advisory,and a social media plan.

This project provides a brief overview and descriptions of the content involved with the website drafts (links included) I created as part of SUNY Poly’s yearly
Student Project Showcase initiative. Information about branding guidelines is also provided.

This project showcases a complete branding package for the School of Visual and Performing Arts (SVPA) through the creation of a universal set of branding
guidelines. This project also involves the
implementation of deliverables - including logos, envelopes, letterheads and pads, and business cards - for the university’s 5 main schools.

This project dives into the concept of branding and product packaging, as I was tasked with creating a brand new “outdoorsy” and “athletic” shoe from
the ground up. The final submission had me create a name, logo, creative brief, shoe box design, and branding guidelines for the company.